C2 Music
Do now
1)3
2)66
3)30- component 2
4)to make money
5)youtube, tv
-To promote the song and show meaning/context somehow
-Entertain
-to make the song artist memorable
to help sell a song
show off a n artists image
To convey the meaning of a song
To promote the artists image identity talent or status for an audience to showcase or promote the artists musical prowess for a specific audience
TLC- Waterfall
1)mix
2)body of water with 3 girls standing on the water and then talks about a boy dealing something or get shot
3)talks about
4)lip syncing, video tells a story
5)
Stormzy - Superheroes
1)technical
2)too much
3)
4)
5)\
Do now
1) make money
2)promote the song
3)promote the singer earn money
4)narrative performance
5)lip syncing, story telling, edited like a movie
1mix
2 a business mans life
3
4)bad
it links cause the song video is about a boy and a man and what they did
-lip syncing
-choreographed dancing
-video tells us a story
-story often matches with lyrics
-often directly addresses the audience
Stormzy
it links by showing protesting about black lives matter
-technical and narrative
-editing
The man
it links to being a man
The music industry
The music industry contributes billions to the economy it is a massive global media industry
The UK exports a lot of music around the world
Streaming now accounts for 80% of music consumption in the UK
The technological developments that once threatened the music industry allowed it to generate revenue in different ways and to extend their reach to different and new audience s
- Stormzy
offers cassettes, vinyl and CD
also offers everything
Ownership
record labels are companies that make contracts with artists and release their music. Record labels usually fund the costs of producing distributing and circulating music to audiences
A single release from an album
There are currently three major record labels in the industry warner music group universal music group and Sony music
Do now
1)its cool
2)warner music group, universal music group and Sony music
3)technological advancements
4)when two different platforms help sell each other- media term of synergy
5)subsidiary - small record label
Independents
labels not linked to the majors they are often associated with more alternative acts indie was traditionally non main stream
some artists dont sign to a label at all they use the internet to promote and distribute their work
Taylor- Universal
Stormzy- Warner
Regulation
music industry is not regulated by one single industry bur there are regulatory guidelines in place for music products in Britain
The BPI runs the parental Advisory Scheme
It is the record labels responsibility to assess the product and apply the logo where appropriate
Regulating music videos
since 2014 all music videos on DVD now need to be classified
Music Audiences
mainstream - very broad mass audience
niche - very small specific audience
Stormzy
their message is just being bringing awareness to Black lives matter and supporting to audiences , known for collaborating
Taylor
being independent and look powerful, has feministic views, looks formal
Do now
1)niche
2)star persona
3)online streaming, digital technology
4)Personal identity and social interaction
5)buy official merch
TLC: Waterfalls
The group was originally formed as a fusion of R&B and hip-hop
Unlike many girl groups TLC had more of a rock and roll image in the press they were honest about their individual battles with addiction
The first scene and the first verse describe a mother-son relationship in which the son resorts unorthodox methods to make money. His greed, his waterfall ultimately leads to his death
The second scene follows the story of a different man with a different waterfall he is chasing specifically his insatiable physical desires result in him contracting HIV
Waterfall blends three music video genres performance narrative and conceptual there are two clear narratives with characters and situations that directly relate to the lyrics of the son in the first verse a young male dies of drug deal and second verse an adult male contracts HIV
There is some clear illustration of the lyrics
Typical conventions of music videos , close-ups of their faces direct address and in terms of editing dance moves cut to the rhythm of the music
There are also some more abstract elements in the video
Typically inner city sets and locations ( the brownstone house stoop and street corner) have connotations off a ghetto and the costumes baggy tracksuits baseball caps dark glasses connote to a dangerous urban environment
In the HiV narrative the iconography of the romance genre is used attractive semi-naked actors silk stockings tangled sheets and large mirrors
SFX are also used to balance the gritty realism of the narratives with something almost magical
TLC were the second biggest girl band of 1990s after the spice girls who had a similar message of female solidarity and empowerment
Representation
age- young is seen as being ignorant not knowing how much trouble he is
Gender- male is seem as stereotypical
The band-
social issues-
Do now
1)performance narrative and conceptual
2)RnB and hip hop
3)Band status HIV status ghost figures
4)expressionistic
5)age the band, ethnicity
Taylor swift: The man
video breaks usual music video conventions as it doesn't show the artists sing in any form
the video constructs a linear narrative by following the mans typical daily activities in various locations
The man is shown in more glamorous locations enjoying leisure time on a yacht and a tennis court
The man could be described as the false hero according to Propps character role
That the man is rich
not a lot of vibrant colours, mainly a basic colour scheme black, white, blue, grey
Men are represented as very stereotypical and masculine as we can see when the man is man-spreading on the subway while flicking cigarette ash onto the women
Women are represented in a very stereotypical way almost like objects as we can see all the women laying on the yacht with yellow bikinis
Taylor Swift is represented as
Do now
1)no lip syncing
2)wolf of wall street
3)manspreading, wealth and power
4)false hero
Stormzy
Released on 13 December 2019 as part of stormzy's second alum Heavy is the head it was premiered on 9th September 2020 when it was shown in school classrooms in London Glasgow Dublin and Manchester Video was directed by British filmmaker Taz Tron Delix and produced Argentinian animation studio Zveinte Stormzy dedicated the video to Chadwick Roseman following the actors death
Linear narrative
Stormzy is shown i the role of the hero who rescues the young boy when he falls when flying by himself
Men are represented as powerful and smart which is quite stereotypical
Context
The video contains many references to popular culture chosen to represent black culture in an empowering way these include rappers dave and little simz and footballer Marcus Rashford
Malorie Blackman's noughts and crosses novel is also referenced in the video Stormzy appeared in the BBC adaptation
Representation
Men
Stormzy is represented positively as a black role model with the power yo inspire the younger generation from the start he is shown to be caring taking time to support and inspire the central male character he is also reading naughts and crosses which he presents to the police the highlights the issue of racial profiling and represents education
Do now
1)it has no lip syncing
2)naughts and crosses, matrix
3)stormzy low angle shot
4)the flying guy
5)racial inequality gender families, Stormzy
Industry and audiences
They could offer
Oppositional: Men might find it over stereotypical
Preferred: might find it empowered to challenge it
Oppositional- may not understand the representations are overly exaggerated
Online Media
help promote album
We see there is examples of this on Stormzy's website where it has a list of his albums on his homepage
help promote brand
literally has the brand name and the links to everything they have to offer
place to sell merchandise
Make money
1)link
2)more personal way
3)escapism
4)entertainment
5)preferred negotiated oppositional
Music : Websites and Socials
Help promote album
they use a variety of merch and what the offer. There is no tour since one has finished however there would normally be one.
Help promote their band
First thing you could see on the page is their merch up and coming albums
Its a place to sell merchandise
Link to their merch where they sell Vinyls , CDs
Personal identity: clear feminist messages throughout her blog
Informations: how to buy or stream her music
Entertainment: there are links to youtube videos
Social Interaction: can interact with other fans through social media
Personal identity: Ethnicity and lots of images of him
Informations: how to buy or stream his music
Entertainment: there are links to youtube videos
Social Interaction: can interact with other fans through social media
Social media
- To promote music, brand, merch
- Give their opinions on views
- Give an update on their lives
- Collabs
- up and coming events or tours
- building and maintaining a public image
1)To show what is their interest
2)To maintain a public image, interact with fans
3)A post that would stay on top of everything since its either popular or major
4)Its the first thing you see before clicking on to them
5)
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