Do now
1)1 hour 30 minutes
2)industries and audience
3)representation
4)1 minute -1hour 30 minutes
5)how far you agree
Tuesday 3 December
Public server broadcaster= a radio, television, or other electronic media outlet that aims to serve the public rather than make a profit
Commercial radio= commercial radio relies totally on advertisers.
Community radio= a non-profit broadcasting system that provides a platform for local communities to share their stories and experiences
Podcast= digital audio file
DAB radio= Digital Audio Broadcast, (DAB) Radio uses digital technology to distribute your favourite radio stations.
RAJAR=RAJAR stands for Radio Joint Audience Research, which is the official organization that measures radio audiences in the United Kingdom
licence fee=an amount of money that you pay a company or organization to give you permission to use, do, or have something
Royal Charter=a formal document that grants an organization independent legal status, defines its objectives, and gives it the power to govern itself
Remit=an advertisement feature, announcement or promotion, the content of which is controlled by the marketer, not the publisher
Convergence= the process by which multiple media technologies are brought together into one computerised device.
1)
2)The BBC's remit is to serve the public interest by providing high-quality, impartial, and distinctive content that informs, educates, and entertains.
3)The cost of a TV license in the UK is £169.50 per year for colour TV and £57 per year for black and white TV. The fee is the same for both homes and businesses.
4BBC Radio 4 broadcasts a wide variety of speech-related programming, including news, drama, comedy, science and history.
5)The target audience for BBC Radio 4 is people aged 55 and older, but the station's programming can appeal to a wider range of ages.
6)
7)
8)
9)radio 6
10)
Ofcom =regulates radio
Do now
1)aims to serve the audience rather than earn profit
2)adverts
3)news, drama, comedy, science and history
4)Ofcom
5)advance in technology, streaming platforms
digital radio gives better quality sound and wider access to more stations
allows media organisations to offer audiences many ways to experience a programme in addition to listening on radio
all this content across a range of platforms offers audiences the opportunity to choose where and when they listen to
podcasts are now regularly produced by radio broadcasts offering the chance to download a programme
many offer additional content or edited highlights from the original programme
increasingly podcast are produced independently of a radio broadcasters these include drama series comedies and factual shows
87% of the UKs adult population or 49.6million people listened the radio each week
commercial radio was 84.1% up from
17% of total listening was on smart speakers a 22% increase from the previous year
use of gratification are
entertainment
information eduction
The Archers
worlds longest running radio soap opera
broadcast since 1951 it was famously billed as an everyday story of country folk
its drama, but not as you know it
slow moving subtle and gentle
set in the fictional village of Ambleside
drama
traditional target audience is female and so they often feature strong female characters or Matriarchs stories focused on family work relationships
tend to feature more dialogue than action
radio, online, podcast, bbc iplayer radio, British forces broadcasting
How do the listening options offer flexibility to a wide target audience?
Offers a wider audience since people might not be able to use on it on different things for example they might not have radio so they could use their phone instead. This also makes it more practical since you can listen on the go .
Do now
1)1951
2)BBC radio 4 broadcasts archers
3)melodramatic,
4)7pm everyday except Saturdays repeated at 2am the following day
5)its remit is to inform educate and entertain
Set episode
L/O: to explore a specific episode of the set text and target audience
one original function of the show was to educate farmers (linking to BBCs public services remit)
its gained a large audience and a source of entertainment
historically radio soap operas have always focused on primarily on women's lives
its target audience is both young and old since they might like soap operas and the fact that it is the longest running soap opera on radio which will attract the older generation since they have grown up with it
Production
produced and recorded in the studio at Birmingham
the producers consult specialist advisors when developing storylines
different scenes are recorded in different areas to ensure that the sounds match the scenes
family feuds violent relationships and affairs co-exist with cake baking
storyline
Characters= Helen Gavin -
Genre conventions
Demographics= factual information about an audience
Psychographics= A persons internal values desires beliefs attitudes and goals
The archers target audience female (76%), 55+(62)
ABC1 (middle/Upperclass)
White British (81%)
right wing (e.g. votes conservative)
High "disposable income"
Midlands location
they also want to have a secondary audience which includes
young people
audience from abroad
city dwellers
multiple races, ethnicities, religions, sexualities, classes
Do now
1)6 million
2)people who like soap operas
3)7pm everyday except Saturday
4) demographics
5)inform educate and entertain
The archers is big business fr the BBC as its the most listened to BBC programme online.
Affairs, armed robbery, rape, female vicars and gay marriage
for many of the listeners the archers are like friends. However in recent years some people are starting to complain its too melodramatic trying to copy like big tv soaps like EastEnders
Personal identity=people who can relate to the radio show
information= might give an in sight in what rural areas might be like
Entertainment=if you like soap operas
Social Interaction=theres things you can do on their home page like quizes
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